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The Service Design in Local Government Playbook

This Playbook is co-produced by service design practitioners working in UK local governments, who share real examples of design practice in context, under real organisational conditions.

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Design Practices

Contributors

Examples of practice

Design purpose

By service

By service challenge

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Design practice is the discipline of applying creative, human-centred methods to understand problems, explore possibilities, and shape solutions that deliver value.

Process Mapping

Process mapping is a way to visualise how a service works end-to-end — from the resident journey through to the behind-the-scenes activities, decisions, teams, and systems. It helps teams build shared understanding, identify risks and gaps, and test how a new service model will operate in practice.

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Digital Prototype

A clickable digital prototype is an interactive simulation of a digital product (such as a website, portal, or app) that allows users to click through screens and complete key tasks as if the system were live, even though the underlying functionality may not yet be fully built.

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Participatory Design Research

Research approach where people with lived experience co-design research framing, analysis, and outputs rather than only participating as respondents.

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Journey Mapping

Journey mapping visualises the steps people or staff take as they move through a service, showing touchpoints, systems, decision points, and pain points along the way.

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Service Prototyping

Service prototyping is a design approach that tests a proposed service model in real-world conditions before scaling.

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Blueprinting

Service blueprinting is a design method used to map how a service operates across front-stage and back-stage activities, showing the roles, systems, data flows, and decision points that shape the user experience.

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Storyboarding

The storyboard is the curated narrative that helps audiences quickly understand the service and build empathy (Based on user journey)

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